http://www.wired.com/science/discoveries/news/2007/03/72939
This article discusses the conference held at MIT called Energy 2.0 and how many large companies are looking to increase efficiency and their product base by going green. Despite the fact that many revolutions have occurred the past few decades in technology, companies are using and selling the same materials they were selling back in 1975. It goes on to talk about how unlike previous ears, where the main challenge has been communication and the sharing of information, the large problem facing people today is the issue of consumption of energy.
The article went on to specify how companies are targeting and researching newer forms of previous existing technology, such as batteries. It was discussed that one of the large obstacles stopping hybrid cars that can currently reach 30 to 40 miles per gallon from reaching over 100 miles per gallon is the creation of a lighter, more powerful battery. So, while new technologies and boundaries are being pushed everyday, older technologies are also getting looked at with new perspectives that could indeed help newer technologies take shape.
Subscribe to:
Post Comments (Atom)
5 comments:
How does this article influence your definition of Green Companies? Will it influence your stock portfolio? If yes, why and how will you research for green companies.
Jeremy-Interesting article on how companies are trying to become socially responsible global citizens through the use of technology. It allowed me to think of ways to apply this to my definition of green and the criteria for choosing green companies. Great article.
Yes, there is new technology out there and yes, we are still using a lot of old technology but you have to consider that people in general are resistant to change and throwing new technology at them every year or two would overwhelm them. I think that a slow integration of the new technology (kind of like the article is talking about) is best.
I think your article is very interesting and relevant in our goal of finding green companies and how companies can become more green.
In Brazil, they are using ethanol made from sugar cane, which has dramatically reduced their reliance on oil. The Brazilian Government has invested heavily in R & D in ethanol production for use in cars, in response to the 1970s oil crisis. The U.S. is lagging behind in such initiatives and more should be done by the Government to increase the use of renewable, cleaner sources of energy.
Interesting article about green and technology. I agree with Jess, that not a lot of people are “resistant to change” I also found it attention-grabbing and interesting about the example of the hybrid cars.
Post a Comment